Benji McPhail, Program Director at The Colorado Sound
The Colorado Sound is the fastest growing non-commercial radio station in the nation. This week they turn one year old. To celebrate they are hosting a premiere party at Aggie Theatre in Fort Collins that features a lineup of Colorado bands including Dragondeer, Paper Bird, Rob Drabkin, and Brent Cowles. The celebration will be recorded by a diverse team of videographers and broadcasted on a later date.
Neil Best, GM of KUNC
Benji McPhail is the Program Director at The Colorado Sound. He started at KUNC as the Music Director in 2012. His strategic planning collaborated with eTown radio program, the University of Colorado, and the University of Denver, to record performances in audio and video for re-broadcast on KUNC. This expanded the reach of the station and grew the audience. Benji tripled the evening ratings. It was clear that people were craving a new AAA station.That is how The Colorado Sound was born.
KUNC now is a total news outlet, and The Colorado Sound is the music broadcast affiliate. In radio, the measure of success is to increase Arbitron ratings, and The Colorado Sound has mastered that rather quickly.
Benji’s office is decorated with new music cd’s and music memorabilia
Benji wants to do more than just play the hits to get ratings. McPhail is a musicophile with years of experience in programming spanning from KCUV Radio Music Director to programming director at KKPL Radio. His style of broadcasting is a blend of musicology and stellar music taste. His approach is to play the music that resonates with his listeners. He holds a monthly listening party where the audience can vote on the songs they want to hear in a rotation.
The Colorado Sound highlights Colorado music. The station is advocators and curators for the scene. There is no shortage of music coming from the state, and the Sound aims to be the leader in bringing the best of it to your ears.
Colorado’s music industry is the largest in the Rocky Mountain West. The state has 16,300 music based jobs the next highest employment totals in the region are Nevada’s 8500 and Utah’s 79001. Colorado’s music industry generates $1.8 billion in annual revenue, compared to $309 million in Idaho and $556 million in New Mexico. Nevada is again second in the region at $1.3 billion.
Hosts include veterans in the radio industry: Benji, Margot, Ron, and Marc. The Colorado Sound has been a dream of Benji’s for a long time. He is a Colorado native. He spent some time in California radio, but his heart-strings were pulled back home. He felt he could showcase his Colorado music roots and help others gain an appreciation for the sound.
This station goes beyond what you hear on other stations and delivers quality music that excites your senses. The hosts are passionate about music. Each of them is a true innovator of the craft and is shaping the type of music being delivered to you over the airwaves. Overall, The Colorado Sound just plays really good music, all day long.
To support this movement in Colorado music you can become a Colorado Sound member.
Stay tuned because big things are on the horizon for the Colorado Sound.